At the end of the day, you will discover that the purpose or goal of any small business is to make sales. As a matter of fact, the world revolves around the word SELLING, everybody and every business is selling something. Even a graduate is selling his/herself via the CV. Its either you are selling a product or selling a service, the keyword there still remains SELLING.
The earlier you understand that mastering the art of selling and selling more is the essence why youre in business or alive, the better for you.
In order to boost your sales in business, this 3 skills are very important to have. Please take note of these skills, and if possible, dedicate every resource within you to acquire these skills, else it will just be same old story of little or no sales of your products/services over and over again.
Before delving into these skills, permit me to remind you that the art of selling and making more sales has moved from the brick and mortal store to online. As a matter of fact, if your business is not online and youre not planning of doing so anytime soon, this might not just be for you. But if you want to crush SALES this year and get to the point where you have to run out of stock or get too busy delivering so many services, then stay glued to this.
What are these 3 skills, you ask?
Here come the 3 skills you should master to boost your sales and make more money this year.
Master the art of Copywriting
This is the king of marketing. Copywriting is the act of writing a CONVINCING message to arouse the interest of your prospective customer/client to make a decision, and most time the decision would include, making a purchase or subscribing to an offer/newsletter. Copywriting is wide and a full blown course on its own. If you can master the art of writing a bad-ass copy for your business/product, youre more than half way to making massive sales.
One of the best copywriters of all time is the almighty Gary Halbert of blessed memory. Gary Halbert was so good at writing copies for BIG businesses and charges as much as $1 million to write just a copy. In commemoration of his existence, several of his copies were packaged as The Gary Halbert Letter online for free access. So many people have improved on their copy writing skills by just going through some of his copies. You can also check them out HERE. You can read as many as possible to build your copy-writing skills. As a matter of fact, I made it a norm to read at least ONE of Garys letters each day.
You can as well Google online and enroll on Copywriting courses.
VERY IMPORTANT Master the art of copy-writing!
Master the art of Facebook advertising
Facebook is one of the social media platforms with the highest number of people on it. If Facebook were to be a country, it would rank the highest number of citizens after China and India. As at last quarter of year 2017, Facebook was already closing by 2 billion users according to CNN and these are active users.
The whole essence of this statistics is trying to make you understand that most of your prospective customers/clients are on Facebook. In Nigeria alone, we have 16 million Facebook users, likewise in South Africa, over 3 million users in Ghana and 4.5 million active Facebook users in Kenya. These are huge markets where you can easily reach out to your prospective buyers/clients.
Now, it is not enough to know about these statistics but benefit from them and one of the best and fastest ways you can effectively reach out to these numbers of users is via Facebook advertising.
Facebook advertising is also a full course on its own. Its beyond opening a Facebook fanpage and boosting your post far from it.
If you’re going to make good headway with your Facebook advertising, going through the Ads Manager and making good use of the available tools there will aid you out.
As a matter of fact, the population of users on Facebook ranges from different age groups to different gender, different interest and so on. The ability to master the act of reaching out to your prospects is called TARGETING and once you’re right with targeting the right audience for your product/service, then you’re good to go in making massive sales.
Facebook marketing/advertising is very broad get it right; and you pay far cheaper for your adverts with great conversion. Get it wrong, then you’ll just burn your hard earned cash and make Mark Zuckerberg richer.
You should take up courses on Facebook advertising and master the skill, to making massive sales in your business.
Master the art of building a Sales Page
Everybody might not be a website designer but you should try as much as possible to master the skills involved with building a Sales Page.
What is a Sales Page?
A sales page is a standalone page created with one specific purpose in mind, to secure sales for your product. The product or service youre selling on your page can differ depending on your industry or niche. However, the purpose of your sales page remains constant getting visitors to convert into customers.
Below is a sample of a sales page.
A sales page is where the copy you have written in the Copywriting session would be. You can create a sales page with different tools; you can either use a html template or a wordpress plugin such as Instabuilder. Also take note that you need a domain name and a hosting space via which your sales page would be accessed globally.
Above are the 3 skills you must have if making more sales is worthwhile for you. Learn the copywriting skills, after which you develop a sales page with it, then advertise the sales page on Facebook targeting the right audience and watch the orders trooping in like no man’s business.
If you desire to acquire any of the skills above, just drop a comment or drop me a message via my email below and I’ll be glad to recommend or tutor you if chanced but note; these skills are PREMIUM and they’re must-have if you must succeed well enough in that business.
Till I come your way next time