In this article, I’m going to share with you 6 ways to make email marketing more effective and engaging so that you can use it to increase your sales and at the same time increase your customer base.
B2B (business to business) and B2C (business to consumers) should have different writing styles when it comes to emails.
In this article, we will focus on B2C.
Here are 6 ways you need to consider focusing on, if you want to create a more effective and engaging email marketing campaign.
1. You need to know what kind of a campaign you are going to be sending
This could be a promotion/advert or it could be just a content series. Whatever you choose will depend on what you have going on in your business at the time.
Just remember a rule of thumb is to make sure you are not just sending out promotion after promotion, day after day. Make sure you throw in some valuable content at least once or twice a week to break up the promotions and to provide value to your list.
2. Use curiosity subject lines
If you want to get more opens on your emails then you need to play it smart. Write subject lines that get attention and make them want to read more. If you tell them what the email is in the subject line do you think they will open it? Use just enough curiosity to make them take action to see what it’s all about.
3. Be friendly to build relationships faster
Remember to write as if you are writing to a good friend, be friendly and casual. The friendlier you sound the faster you will build a relationship with your subscriber.
Tell them stories about what you are doing that day or something you might do later after you finish writing them the mail. Give them valuable advice of something that happened to you that they can benefit from.
4. Leave a clear call to action
Believe it or not, your subscribers want you to tell them what to do, so don’t beat around the bush. Say what you need to say and tell them what you want them to do such as:
“Click here to do this, or Click here to watch this video“
Remember that they got on your list because they were interested in something that you are good at. And they are looking up to you for guidance and advice, so don’t let them down.
5. Keep them engaged
When sending out your campaigns, be sure to segment your list so that they get on the right list. This will help make better sales and get better conversion rates from your products.
If you are sending the right promotions to the right list of people you can see how your business will benefit.
To do this, simply create a new list for each type of product you promote. Let’s say for instance, you have a list, “weight loss”. When you send out your warming email series for your weight loss product, you want to have a list set up with an opt-in page (squeeze page) where you are giving something away about weight loss.
That way all the subs from your regular list will not be put on your “weight loss” list and when you’re ready to sell that product you will have a hungry list of people ready to buy it. Make sense?
6. Track your results
A lot of email marketer that are just starting out make the big mistake of not tracking their open rates, click through rates, and they don’t keep their list clean.
Most autoresponders these days have all the tracking you need, all you have to do is go in the “statistics” section and see how many opens you got and how many clicks.
I’m not going to tell you how to manage your list, but my rule of thumb is, if no one opens any of my emails in 60 days, I delete them. Because chances are if they didn’t click or open anything for that many days they never will.
Now you can also send out a win back campaign before you delete them just to see if they finally open something from you, but I’ll leave that for another article.