Mrs. Tara Fela-Durotoye, a Nigerian-born lawyer, is the founder and Chief Executive Officer of House of Tara International and Creator of the Orekelewa Beauty range, Inspired Perfume, and the H.I.P Beauty range. She graduated from the Lagos State University with a degree in Law and proceeded to establish the House of Tara International, a brand which started in her living room while she was yet an undergraduate back in 1998 and she has since succeeded in opening the country’s leading beauty academy.
She was nominated as Young Global Leader by the World Economic Forum and Forbes listed her as one of 20 Young Power Women in Africa in 2013. In 2014, Tara organized the first ever Makeup In Nigeria Conference (MINC) which brought together professional makeup artists in Nigeria. Today, she has over 5,000 representatives across Nigeria with 22 stores in her name.
Tara is dedicated to realizing her vision of building an outstanding indigenous beauty brand with the widest level of acceptability in Africa. House of Tara continues to enjoy a steady growth in the industry as she sets global standards in Africa.